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RIVA Market Research

RIVA Market Research

Qualitative Research Services

Company Address:
1700 Rockville Pike
Suite 260
Rockville, MD 20852
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This company is included in the following directories


Customer Contact

Amber Tedesco, Exec. Dir of Research/Training

Company Description

Since 1981, RIVA Market Research (Research In Values and Attitudes) has grown to become the gold standard in the QLMR field. Our research division contains a staff of nationally-recognized moderators, researchers and analysts. As a company, RIVA is dedicated solely to qualitative market research. We conduct insightful research and translate findings into useful information that clients trust to help them make sound, strategic decisions. RIVA believes that moderating and interviewing skills are based on a science and executed as an art. To that end, we founded the RIVA Training Institute which enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research and methodologies. Custom course are also offered -

Research Services
  • Advertising Research
  • Audience Research
  • Business-To-Business Research Consultation
  • Consumer Research
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Moderator Training
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • New Product Research
  • One-on-One (Depth) Interviews
  • Packaging Testing
  • Primary Research
  • Qualitative Research
  • Training
Industries, Markets and Audiences
  • Advertising Agencies
  • African-American
  • Consumers
  • Government
  • Health Care
  • Hispanic
  • Packaged Goods
  • Parents
  • Public Relations
  • Telecommunications


Moderators on Staff

Naomi R. Henderson, 5000 sessions, since 1978

Moderator Languages Spoken
  • English

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