Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Mars Research

Mars Research

Company Address:
550 W. Cypress Creek Rd., Suite #310
Ft. Lauderdale, FL 33309
USA
View Map


This company is included in the following directories

SourceBook

Customer Contact

Joyce Gutfreund, Exec. Vice President

Company Description

Mars Research would like you to take advantage of our newly built(2013) taste test and focus group facility in Fort Lauderdale, Florida. Being centrally located allows us to recruit from Dade, Broward and Palm Beach County. We recruit difficult and hard to reach demographics including 65+ and Spanish/Portuguese speaking respondents. Our software and hardware capabilities include Digital Audio and Video recording, video streaming, usability lab, high speed wireless internet, translation equipment, laptops and Ipads, in-house touch screen software and mobile research surveys. Our Focus Suite offers client viewing for 20+ and seating for up to 40 respondents. Our spacious kitchen area enables us to conduct computerized Taste Tests for food and beverages. Mars Research is an industry leader in developing methodologies and turnkey solutions, to assist with any of your research needs

Research Services
  • Customer Satisfaction Studies
  • Executive Interviewing
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Medical Interviewing
  • Mock Jury Trials
  • Music Tests
  • Mystery Shopping
  • Political Polling
  • Public Opinion Studies
  • Qualitative Research
  • Sensory Research
  • Taste Tests
  • Usability Testing
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Automotive
  • Children
  • Financial/Investment/Banks
  • Health Care
  • High-Tech
  • Hispanic
  • Hospitals
  • Internet/Web
  • Seniors/Mature

Focus Facility

Customer Contact

Joyce Gutfreund, Executive VP

Distance From Airport

11 miles

Estimated Travel Time From Airport

18 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 20x25 20
Multiple 12x22 5

Panel

Customer Contact

Joyce Gutfreund, Executive Vice President

Panel Titles and Features
Market Research Online Community Size: 100,000 Panel Type: Online
Mars General Consumer Panel Size: 250,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Mystery Shopping

Customer Contact

Joyce Gutfreund, Mystery Shopping Director

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

Comment on this listing

comments powered by Disqus

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.