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Perceptive Market Research, Inc.

Perceptive Market Research, Inc.

Company Address:
3615 S.W. 13th St. Suite 6
Gainesville, FL 32608-3540
USA
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This company is included in the following directories

SourceBook

Customer Contact

Dr. Elaine M. Lyons, President
Ken Lyons, Vice President

Company Description

Full-service research. Business (retail/manufacturer/producer), medical and health care, academic/social and government. Opinion, perception, awareness, usage, satisfaction, performance monitoring and life-quality. Tracking; evaluation; real-time and recall/retention research; public opinion; brand identification; name change; needs assessment; trade show and event measurement; indexing; feasibility studies; trade and business surveys; education awareness program and advertising/PR campaign development and testing; competitive positioning and corporate/product image studies. Nationwide/global CATI telephone survey center. Multicultural and bilingual telephone interviewers and on-site field service/mystery shop network throughout the U.S. Large Hispanic research department. Focus group locations in Gainesville and Ocala. Specialties include college students, physicians and nurses, agriculture, small businesses and senior citizens. In-house focus group moderators. Data processing/management/analysis. Written reports. Instant quote on Web site. Set up, recruit, video/audio and coordinate professional focus groups anywhere in the U.S. in areas where there are no focus group facilities - using closed-circuit TV in adjoining client observation room - rural, towns, small cities, metropolitan suburbs.

Research Services
  • Online Surveys
Industries, Markets and Audiences
  • African-American
  • Asians
  • Communications
  • Educators (Schools/Teachers)
  • Hispanic
  • Native American
  • Transportation

Focus Facility

Customer Contact

Ken Lyons, Vice President

Company Description

Professional focus group facilities and databases covering Gainesville and Ocala, Fla. Nationwide professional environment focus groups (closed-circuit TV in adjoining observation rooms) arranged, set up, recruited and coordinated in areas (rural/urban/small cities) where no facilities are located. Fixed or scanning camera (videotape/DVD), audio, wireless Internet, computer rooms, projection equipment and written transcriptions available. Nationwide CATI telephone survey and recruitment center, includes Hispanic and other bilingual research. Team of multicultural female/male moderators and in-depth interviewers.

Distance From Airport

7 miles

Estimated Travel Time From Airport

12 minutes

Location Type

Office building

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
Additional Amenities Offered
  • Air Conditioning
  • Audio Recording
  • Cameras With Client Control Options
  • Catering Facilities/In-House Chef
  • CD Player
  • DVD Player
  • Flip Chart/White Boards
  • Handicapped Access
  • High Speed Internet
  • Laptop for Hire
  • LCD Projectors
  • Mac for Hire
  • Moderating
  • Onsite Parking
  • Patio/Garden
  • PC for Hire
  • Reception/Waiting Room
  • Recruitment
  • Television Monitors
  • Transcription Services
  • Translation Services
  • Video Recording
  • Wireless Internet

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 18x30 15
Conference 24x14 12
Living 14x24 6
Conference 30x50 20
Additional Facility Locations

Moderating

Moderators on Staff

Elaine M. Lyons, Ph.D., 300+ sessions, since 1980

Moderator Languages Spoken
  • English

Phone Facility

Customer Contact

Michael Weber, Director

Number of interviewing stations: 40

Number of stations using computer-aided interviewing (CATI): 40

Number of stations monitored on-site: 40

Number of stations monitored off-site: 40

Languages Spoken
  • English

Mystery Shopping

Customer Contact

Dr. Elaine M. Lyons, President

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
  • Incentive Based Programs
  • Merchandising Services
  • Online Reporting
  • Merchandising Audits
  • Price Audits
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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