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Centrac – A Division of Veris Consulting

Centrac – A Division of Veris Consulting

Company Address:
11710 Plaza America Drive
Suite 300
Reston, VA 20910
USA
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This company is included in the following directories

SourceBook

Customer Contact

Jeff Adler, Primary Mkt Res. Practice Lead

Company Description

Centrac – A Division of Veris Consulting – offers full-service custom primary market research to strengthen decision-making for our clients working in health care/medical, B2B, industrial, consumer, intellectual property, associations and other categories. Using a consultative approach Centrac designs and executes innovative quantitative and qualitative research in the U.S. and globally. Balancing traditional and new MR, we are a leader in deploying emerging techniques for custom solutions including: B2B mock committees – recreate interdisciplinary decision making process and learn how to positively impact outcome by observing key decision makers in action; virtual concept validation – simulate real life scenarios (online or in person) for hands on interaction involving customer early and often to reduce risk; agile research – quick without cutting corners. We specialize in difficult-to-reach targets, innovative and fresh methodologies and transferring best practices across industries. Centrac’s custom solutions complement Veris’ premier suite of highly specialized services in the areas of accounting, financial reporting, financial management outsourcing and survey research.

Research Services
  • Advertising Tracking
  • Attitude/Usage Studies
  • Business-To-Business Research
  • Concept Optimization
  • Copy Testing
  • Focus Group-Bulletin Board
  • Focus Group-Online
  • Hybrid Research (Qual/Quant)
  • Legal Research
  • Marketing Research-Full Service
  • New Product Research
  • Qualitative-Online
  • Segmentation Studies
  • Usability Testing
Industries, Markets and Audiences
  • Associations
  • Business-To-Business
  • Financial/Investment/Banks
  • Health Care
  • Hospitals
  • Legal
  • Medical/Surgical Products
  • Nurses
  • Nursing Homes
  • Pharmaceutical Products
  • Trade Show/Conventions

Moderating

Moderators on Staff

Maureen Austen

Moderator Languages Spoken
  • English

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