SourceBook
Customer Contact Dr. Edward T. Rincon, President
Company DescriptionOver the past 30 years, Rincón & Associates has set the standard for multicultural survey research. The center is led by Dr. Edward T. Rincón, a recognized expert in multicultural research and instructor of survey research methods, statistics, marketing and mass communications. The center includes 20 CATI stations and an experienced interviewing team that provides support in English, Spanish, Chinese, Korean and Vietnamese. The Multi-Modal Multilingual Methodology© is our proprietary survey method for maximizing response rates and enhancing response validity for multicultural audiences. Dr. Edward T. Rincón is a research psychologist with 30 years of qualitative research experience. He has conducted qualitative studies with diverse segments, including Hispanics, Asians, African Americans, gay/lesbians, HIV patients, business executives, Medicaid participants, teens, children, seniors, and others. Dr. Rincón’s experience includes most U.S. metropolitan areas, Puerto Rico and Mexico. In addition to being a skilled moderator, Dr. Rincón provides clients key insights based on his extensive experience and excellent reports to guide marketing strategy.
Research Services
- Focus Group-Moderating
- Telephone Interviewing/CATI
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