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The PreTesting Company, Inc.

Company Address:
38 Franklin St.
Tenafly, NJ 07670
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Customer Contact

Lee Weinblatt, CEO
Daniel Morris, President

Company Description

Realizing that mega-store shelving, multi-media attendance, and small screen computers are now the new reality facing ad and packaging research, The PreTesting Group has introduced numerous, patented technologies for significantly improving predictive validity in today's new world. We disguise the purpose of our studies and use both in-store and life-sized personal testing of print ads and package designs, record commercial involvement (zapping) and second-by-second TV/Internet engagement. We have introduced in-store passive eye-movement recorders, real-world ad exposure tracking, passive saccadic eye movement recordings on smart phones and tablets and, globally, over a thousand low-cost, portable shopping recording devices with instant package recognition of test brands on shelf for recording of true shopper interaction with brands. All in all, we are re-inventing advertising research.

Research Services
  • Advertising Effectiveness
  • Advertising Research
  • Brand/Image Tracking
  • Copy Testing
  • Eye Tracking
  • In-Store Research
  • Marketing Research-Full Service
  • Media Research-General
  • Packaging Testing
  • Point-of-Purchase Research
  • Shopper Insights

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