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PTG (PreTesting Group)

PTG (PreTesting Group)

Company Address:
38 Franklin St.
Tenafly, NJ 07670
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Customer Contact

Lee Weinblatt, CEO
Daniel Morris, President

Company Description

A leading destination for marketers, PTG specializes in consumer engagement and nonconscious measurement techniques. By revealing what consumers can't articulate, PTG translates its deeper understanding of human behavior into tactics that amplify creative performance, refine product marketing strategies and influence consumer activities. Uniquely qualified to measure visual information the brain wants, PTG's patented Saccadic Eye Movement Recording technology inconspicuously captures consumer's second-by-second engagement to advertising and marketing stimuli in highly contextual, real-world environments. The company's comprehensive perspective and trusted interpretation of brand communications provide clients with the narrative insights needed to make smarter and better informed business decisions. Privately-owned and headquartered in Tenafly, N.J., PTG is proud to be a partner of the world's most enviable brands. For more information, please visit us at or contact us at 201-569-4800.

Research Services
  • Advertising Research
  • Brand/Image Tracking
  • Copy Testing
  • Eye Tracking
  • Home-Use Tests
  • In-Store Research
  • Neuromarketing Research
  • Packaging Testing
  • Point-of-Purchase Research
  • Shopper Insights
  • Store Simulation Studies

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