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The ARF will host the 2014 David Ogilvy awards on March 25 at the Marriott Marquis in New York City. Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better. For more information visit www.thearf.org.
According to the ARF:
The Awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
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