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The AMA will hold an Integrated Marketing Communciations Conference, themed "The New Brand Choreography" on February 20-21 at the Courtyard San Francisco Downtown, San Francisco. For more information visit www.marketingpower.com.
According to the AMA:
This workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies, exercises, and best practices, you will learn how to create an integrated marketing communications strategy and deliver an engaging brand experience that contributes to revenue generation and brand value. The goal is to leave this workshop armed with an understanding of the essential building blocks that fuel the consumer experience path.
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