The Merlien Institute will hold a conference, themed "Market Research in the Mobile World Asia," on January 29-31 at Hotel Maya in Kuala Lumpur, Malaysia. For more information visit www.mrmw.net.
According to Merlien:
Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. Fifty-four percent of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100 percent of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.
Hear Mondelez, Philips, Ericsson, Huawei, SingTel, Google and other leading brands talk about the challenges and opportunities of mobile research. Hear leading-edge innovators from Kantar, Nielsen, Ipsos, GfK, comScore, TNS, Confirmit, Civicom, Toluna, Cluetec and many other trailblazing firms discuss ground-breaking mobile research methods and technologies.