The International Quality and Productivity Center will hold its annual CMO Exchange conference, themed "Transcending Technology and Championing Marketing Innovation in a Digital World," on January 27-29 at the Doral Golf Resort and Spa in Miami. For more information visit http://www.cmo-exchangeusa.com/Event.aspx?id=790850&CMOE_MP_Quirks.
From IQPC:
Now is the time for CMO’s to become digital natives, to make technology part of the subconscious and to seize bigger budgets for business development opportunities.
The fact is multiple channels have opened up CMO’s eyes to vast amounts of unstructured data, all telling the story of customer engagement with little metrics to translate it. Now is the time to relinquish traditional control of brand communications and dig deeper into the behavioral analytics. Be the forward thinking pioneers in personalizing customer communications!
Re-write the rule book, be open to collaboration, transcend technology and let customers consumption habits guide your spend and channel choice.
Now is the time to claim business development, revenue optimization and digital innovation as the role of the customer-centric CMO.
This exclusive invitation only Exchange has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. This unique three day, content-rich forum provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world.
