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BURKE SHOPPER MARKETING: INSIGHTS, INNOVATION AND IMPLEMENTATION

When
March 6-7, 2013
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Where
Cincinnati
Organization
Description

Burke Institute will hold a seminar focused on shopper insights on March 6-7 in Cincinnati. For more information visit www.burkeinstitute.com.

The focus of this two-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. You will learn:

  • Best practices for the development of a shopper marketing framework
  • How alternate perspectives (manufacturer vs. retailer, brand vs. sales) can impact shopper marketing language, needs, interests and program acceptance among key stakeholders
  • The best research tools to use and the questions to ask in order to build a strong foundation of key shopper insights such as shopper habits and practices, path to purchase and decision drivers
  • The strategy and tactics behind building an effective retailer/manufacturer partnership that can help ensure successful program execution
  • Practical implementation guidelines for retailers and manufacturers
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