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CONSUMER INSIGHTS IN NEW PRODUCT DESIGN AND DELIVERY

When

January 29-30, 2013

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Where

The Westin Colonnade in Coral Gables, Fla.

Organization

Marcus Evans
http://www.marcusevans-conferences-northamerican.com/COIN_quirksev

Description

Marcus Evans will host a conference, themed "Consumer Insights in New Product Design and Delivery: Translating Deep Insights and Cultural Shifts into Bottom-Line Results," on January 29-30 at the Westin Colonnade in Coral Gables, Fla. For more information visit www.marcusevans-conferences-northamerican.com/COIN_quirksev.

According to Marcus Evans:

Attending this premier marcus evans conference will enable you to:

• Realize the necessity of a structured insights/market research process that efficiently communicates meaningful recommendations across the enterprise.
• Develop a skill set for identifying trends that will grow opinion and intuition into a testable methodology and thought leadership.
• Analyze groundbreaking methods of consumer understanding research to uncover the unarticulated drivers of evolving market segments.
• Cultivate a consumer-centric organizational culture that incorporates the voice of the customer across the product development pipeline.
• Exploit the deployment of cutting-edge ethnographic and design thinking initiatives to stimulate the innovation pipeline.
• Formulate strategies to anticipate the needs of evolving customer segments.
• Structure a method for discerning meaningful takeaways from a growing pool of available trend data.
• Recognize the importance of defining organizational needs that enable the enterprise to determine appropriate vendors and partners that will provide key insights. 
• Engage new customer groups at the front end of design and delivery processes.

Tag(s)

• Consumers
• Customer Loyalty
• Customer Satisfaction Studies
• Product Placement
• Product Positioning Studies
• Product Purchasing Studies
• Product Testing Research
• Product/Sample Pick-Up
• Research Industry