The Pharmaceutical Marketing Research Group will hold its annual meeting of The PMRG Institute, themed "Getting Ahead of the Curve – Advancing the Marketing Researcher," on October 14-16 at the Sheraton Philadelphia Downtown Hotel in Philadelphia. For more information visit www.pmrg.org.
According to PMRG:
In this challenging market research environment, the need for insightful, actionable research is greater than ever. And, as research continues to take an ever-larger role in driving strategic marketing decisions, so grows the need for the innovative application of techniques, methodologies and professional skills.
That's why the future market researcher needs the tools - and the skills - to communicate precise and focused insights. Using the latest collaboration, presentation and critical thinking skills will transform the role of market researchers into a more consultative role.
The PMRG Institute 2012, Getting Ahead of the Curve - Advancing the Marketing Researcher, will help you embrace innovation - so you can work smarter, not harder. At The PMRG Institute, you'll learn how to infuse creativity, apply the latest techniques and hone vital skills to increase your value to your team, company and other stakeholders.