Research Now will hold a Webinar, themed "Elevate Your Research with Behavioral Data," on October 1 at 1 p.m. CDT. For more information and to register visit https://www4.gotomeeting.com/register/271964959.
According to Research Now:
Research Now is taking big data integration to the next step by leveraging behaviors to identify buyers and intenders and targeting them for survey opportunities.
In this session, you will:
- Discover how you can perfect your research by linking consumer’s attitudes, motivations and preferences with their behaviors.
- Gain understanding of how consumer behaviors can be used as triggers to identify more relevant respondents, ask better questions and – consequently – gain better insights.
- Review a case study of how those connections are delivering more meaning to multichannel marketers.
Presented by Melanie Courtright - vice president, research services
Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations and is sought out for her thought leadership in the next generation of data collection. Melanie has a Bachelor’s degree in business administration and marketing. She also serves on the board for the Marketing Research Association and is a respected writer and speaker.