Research Now will hold a Webinar, themed 'Measure In-App Ad Effectiveness,' on October 29 at noon CDT. For more information or to register, visit
Just like a diamond’s 4 C standard, at the backbone of any tracking study are 4 Cs: Clarity, Consistency, Comparability and Correlation. These are used as the standard by which we can evaluate a tracking study’s effectiveness.
However, there is a fifth C that a lot of us are overlooking, because it seems to contradict everything we know about what makes a tracker a good one: “Change.” When analyzing the ongoing, changing views of your target, one thing we’ve been taught that our research models should not do is change.
But what should we do when market research trends push us to the brink of change? Specifically, how can we change an online tracker to keep up? And, even if we can, should we?
Join us as we review some common steps to remain the best steward of your survey while enabling it to change for modern, mobile respondents. We will evaluate how:
• Tracking data can be detrimentally affected if mobile participants are not considered.
• We are helping our clients layer mobile responses into their tracker datasets.