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IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand, Edinburgh Scotland. For more information visit http://www.iirusa.com/insightsintl/home.xml?registration=ISIA14QUIRKS. Save 20% by using the registration code ISIA14QUIRKS.
According to IIR:
The International Shopper Insights in Action Event is the world's most trusted conference brand for activating research at retail. Uniting 35 countries and more than 2500 attendees from global FMCG and retailers to share innovative stories and fresh insights to champion intelligence for basket growth. The best minds in research, category development, shopper marketing and merchandizing attend to explore shopper and consumer motivations and behaviors, how they shop, why they buy and how digital is changing everything.
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