SSI will host a complimentary one-hour Webinar, themed "Fielding a Mobile-Friendly Survey," on April 17 at 1 p.m. EDT. Miles Write, senior software developer at SSI, will present. Anna Carbonara will host. For more information visit https://cc.readytalk.com/cc/s/registrations/new?cid=514b5g3o20di.
According to SSI:
Consumers are ditching laptops and desktops for the convenience of mobile phones and tablets at a steady rate, while in many markets survey-taking is moving from face-to-face to mobile devices and leapfrogging the PC altogether. Hear new research from SSI into how mobile survey-takers differ from those using PCs and how incorporating mobile users can increase the diversity of your sample frame.
Mobile users are eager to share their opinions but they expect - and deserve - a user interface that is intuitive, cutting-edge and designed for their device. Learn how to design a questionnaire that meets their needs and how to maximize the quality of responses from your mobile respondents.
This Webinar will cover:
- How to select the right mode for your research objectives
- The benefits of incorporating mobile users in your sample
- Designing a survey that works for the mobile survey-taker
- How to play to mobile's strengths
