Digsite and Sub-Zero will host a complimentary one-hour Webinar, themed "Getting closer to your customer - How Sub-Zero went online to capture the true voice of the customer" on April 30 at noon EDT. Jeannine Washkuhn of Sub-Zero and Monika Wingate, CEO, Digsite, will present.
For more information visit https://digsite.leadpages.net/reg-for-getting-closer-to-customers/
According to DigSite,
Sub-Zero Group wanted to break free of their time-consuming and travel-intensive process of collecting competitive intelligence. At the same time, they wanted a more comprehensive voice of customer process that included owners, architects, designers, showroom managers, dealers and distributors from throughout the country.
Join Jeannine Washkuhn, Wolf Product Marketing Manager at Sub-Zero, and Monika Wingate of Digsite to find out how Sub-Zero built a better and more economical approach to customer insight and collaboration, leveraging modern online research tools. Whether you're doing qualitative research on behalf of clients, or relying on research to make your company's business decisions, this webinar will provide useful ideas and tools you can apply right away.
You will learn:
• How Sub-Zero redefined their voice of customer process for greater efficiency and better insights
• Approaches to leverage the growth in social-media style engagement to create a better dialogue with customers
• Steps you can take to evaluate your current methods to see where online approaches may provide better results
Presenters Jeannine Washkuhn is the Wolf Product Marketing Manager at Sub-Zero Group, Inc., coordinating the launch of the New Generation cooking products, working with the sales, engineering and marketing teams. She has served multiple functions at Sub-Zero, starting as a Technical Buyer in Supply Chain and spending much of her career in Quality Engineering. Jeannine received both an MBA and BS in Industrial Engineering from the University of Wisconsin-Madison.
Monika Wingate, CEO and Co-founder of Digsite, has spent more than 20 years in the marketing research industry. She developed Digsite, an online community platform that is as fun and easy as social media, in response to research needs she identified while running her own boutique brand consulting firm for 7 years. Monika was previously the Director of University of Wisconsin- Madison’s A.C. Nielsen Center for Marketing. She started her career at General Mills and Pillsbury.