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June 14-17, 2015
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The U.S. Grant Hotel in San Diego
AMA - American Marketing Association

The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 14-17 at the U.S. Grant Hotel in San Diego. For more information visit

According to AMA:

Whether you’re a researcher, academic or practitioner, we invite you to join us in June for the AMA’s 26th Advanced Research Techniques (ART) Forum. This is your chance to explore latest developments in marketing analytics, learn about the tools that work and the ones that don’t, and develop a network of colleagues who are serious about solving problems and advancing the field of marketing.

Our 2015 program includes sessions on marketing mix modeling with multi-resolution data, causal inference, optimization methods and new advances in tracking studies. A panel discussion by Thomas Eagle and Greg Allenby will critically evaluate new advances in conjoint analysis. And the Paul E. Green Award will be presented for the 2014 Journal of Marketing Research article that best exemplifies high-quality practical research. There’s something for everyone!​  

Relearning the Fundamentals

In response to attendee feedback, this year's ART Forum will also place an emphasis on education by offering an extended set of tutorials. The tutorials have always been a strength of the ART Forum and this year's have been designed to better match the content of the conference sessions, and to provide an introduction to areas that might be unfamiliar to some attendees. 2015 tutorial topics include:

  • Machine Learning
  • Agent-Based Modeling
  • Online Search Trends
  • Text Analysis
  • Knowledge Representation
  • Establishing Causality
  • Pobability Models​

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