SSI will hold a complimentary, one-hour Webinar, titled "'Did You Pack Your Own Bags?' Effective, Respondent-Friendly B2B Validation," on April 3 at noon CDT. SSI's Paul Johnson and Jackie Lorch will present. For more information and to register visit https://cc.readytalk.com/cc/s/registrations/new?cid=1kezjiwmcwv6.
In B2B research, incidences are low and a few rogue respondents can create havoc. How do we control quality without making respondents feel they’re in a long line at airport security?
SSI shares four tested validation techniques and best practices.
- Importance of recruitment source to quality
- Which validation techniques are effective
- Pitfalls to watch out for when validating business sample
Paul Johnson, director of analytics, SSI
Jackie Lorch, vice president of global knowledge management group, SSI
Anthony Salas, American Marketing Association