SSI will hold a complimentary Webinar, themed "Old Dog, New Tricks: The power of CATI in the online research age," on June 19 at 11 a.m. CDT. Aren Sorensen will present. For more information and to register visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=668230703.
Live telephone interviewing holds an advantage over online research in many cases – if you know what to look for. CATI lets you target your community – down to the block and street and it can be a cost-effective solution for hard-to-reach groups when paired with online methodologies. Aren Sorensen, associate vice president, client delivery, at SSI will demonstrate how pairing the right phone sample with live interviewing yields better research results. Using three case studies, Aren will show that CATI is a great choice for:
- Delivering precision in hyper-local markets
- Targeting and verifying B2B and c-level executives for live interviewing
- Reaching tough demographics. Combine CATI with an online survey to extend reach.
About the presenter
Aren Sorensen, associate vice president, client services
Aren develops and manages large-scale CATI projects for SSI. His current focus is on customer loyalty and satisfaction and he is well versed in leveraging CATI for public opinion, advertisement testing, phone recruitment and product testing. He is often asked to share his expertise in CATI techniques and fielding via articles and industry speaking events.