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WEBINAR: "DID YOU PACK YOUR OWN BAGS?" EFFECTIVE, RESPONDENT-FRIENDLY B2B VALIDATION

When
April 3 at noon CDT, 2014
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Description

SSI will hold a complimentary, one-hour Webinar, titled "'Did You Pack Your Own Bags?' Effective, Respondent-Friendly B2B Validation," on April 3 at noon CDT. SSI's Paul Johnson and Jackie Lorch will present. For more information and to register visit https://cc.readytalk.com/cc/s/registrations/new?cid=1kezjiwmcwv6.

In B2B research, incidences are low and a few rogue respondents can create havoc. How do we control quality without making respondents feel they’re in a long line at airport security?

SSI shares four tested validation techniques and best practices.

Key takeaways:

  • Importance of recruitment source to quality
  • Which validation techniques are effective
  • Pitfalls to watch out for when validating business sample

Speakers
Paul Johnson, director of analytics, SSI
Jackie Lorch, vice president of global knowledge management group, SSI

Moderator
Anthony Salas, American Marketing Association

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