The Big Rethink US 2014 conference will be held March 13 at the Time Warner Center in New York City.
For more information and to register visit http://www.economist.com/events-conferences/americas/big-rethink-2014#ec-event-overview.
According to The Economist:
Global market dynamics and innovations in big data and social networking are transforming the marketing strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. Join Fortune 1000 CMOs and top agency executives at The Economist’s The Big Rethink US to explore the trends redefining marketing and customer engagement in the twenty-first century.
Chaired by The Economist's US technology correspondent Martin Giles, the event will apply sharp thinking and a distinctly global perspective—and draw upon today’s leading marketing practitioners and business minds—to examine the ways technological change, market forces, and the mostly mobile web will transform marketing. Together with The Economist’s editors and featured guests, all will participate in a full day of stimulating, interactive discussion and debate, with a practical focus on business issues in the broader context of large-scale, global trends.