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MRS: HARNESSING OPEN DATA FOR BUSINESS ADVANTAGE

When
November 5, 2014
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Where
Hallam Conference Centre, 44 Hallam Street in London
Organization
MRS - Market Research Society
https://www.mrs.org.uk/event/course/2436
Description

The Market Research Society will hold an event, themed 'Harnessing Open Data for Business Advantage: Examples of value extracted from the Census and other open sources,' on November 5 at  Hallam Conference Centre in London.

For more information and to register, visit https://www.mrs.org.uk/event/course/2436

According to MRS:

  • The seminar will focus mainly on how users have been applying census and other open data, with an emphasis on 'how to' case studies and useful lessons learnt.
    Topics to be covered will include:
    .  Techniques for visualising population change
    .  Predicting retail performance using data on home and workplace populations
    .  Using census migration and commuting data to analyse who moves where
    .  Geodemographics of use/engagement with the Internet
    .  Open data - suppliers' update and user experiences
    .  Applications and use cases for samples of anonymised raw data from the census
    .  Social and cultural influences in the digital age - the balance between individual and area data

The event will feature speakers from the Office of National Statistics, CACI, Data Talk, Open Data User Group, GeoLytix, BarryAnalytics, Origins Info and various academic institutions.

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