The American Marketing Association's Advanced Social Media Conference will be held on Feb. 26-27 at the Summit Executive Centre, Chicago.
For more information or to register, see http://www.marketingpower.com/Calendar/Pages/2014-ts-Advanced-Social-Media-Chicago,-IL.aspx
According to the Web site:
This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.