The IIR ePharma Summit will be held on Feb. 24-26 at the Hilton New York.
For more information and to register, see http://www.iirusa.com/epharmasummit/overview.xml
According to the Web site:
As the role of sales reps and HCPs diminish, digital marketers get a seat at the decision-making table.
What is the right engagement strategy for new customers (IDNs and ACOs)? How do we prioritize the customer segments, and where do you put your marketing resources? How do we engage the non-consumer customer?
ePharma is the premier community for life science marketers charged with driving commercial initiatives forward. Learn about overarching trends reshaping the industry, and take a deeper dive into specific channels and how to build robust, cost efficient, ROI-charged marketing campaigns over three days of tactical and strategic learning.