Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This





AMA ADVANCED SCHOOL OF MARKETING RESEARCH

When
November 4-8, 2013
Add to my calendar
Where
The Terry College of Business Executive Education Center in Atlanta
Organization
AMA - American Marketing Association
http://www.marketingpower.com/ADVSMR
Description

The American Marketing Association will hold its advanced school of marketing research on November 4-8 at the Terry College of Business Executive Education Center in Atlanta. For more information visit www.marketingpower.com/ADVSMR.

According to the AMA:

This in-depth course reveals how advanced marketing research methods are solving today’s challenges and driving new business.

Top experts in business and academia explain and demonstrate the most current research tools and methodologies. You’ll hear about the latest thinking in:

  • "Big data" and its impact on research
  • Qualitative research methods
  • Social media research tools
  • Developments in online research
  • Best practices in new product development research
  • Research approaches to pricing decisions
  • Measuring brand equity
  • Segmentation research tools and strategies
  • Research methods for measuring media effectiveness
  • Experimental design for conjoint and discrete choice modeling
  • Structural equation modeling
  • Improving the financial impact of marketing
  • Selling the value of advanced marketing research to clients and management

Comment on this event

comments powered by Disqus