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ESOMAR SUMMER ACADEMY

When
June 10-14, 2013
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Where
The NH Amsterdam Center in Amsterdam, the Netherlands
Organization
Description

ESOMAR will hold its learning and skills summer program on June 10-14 at the NH Amsterdam Center in Amsterdam, the Netherlands. For more information visit www.esomar.org.

According to ESOMAR:

Learning from those who “do” is the best way to truly understand the practical side of research.

This year the ESOMAR Summer Academy is bigger and better than ever before. Now offering eight parallel workshops and a one-day seminar, the Academy will give you access to specific methods, concepts and techniques that will help you gain practical skills to give you a leading edge in your daily business. Providing access to the latest expert knowledge and small, dedicated interactive learning sessions, the Summer Academy is the place to be for research professionals who want to invest in themselves and their future!

Start the week with a seminar on behavioral economics and discover the how and why behind consumers choices. Are decisions made rationally or driven by irrationality and emotion and what does this mean for research?

Following the seminar, are four days of workshops. Each day features two workshops, in parallel, designed to help you gain insight into two themes: neuroscience, biometrics and emotion and data collection evolution.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialists in the areas of behavioral economics, neuromarketing, biometrics, sensory research, behavioral data collection, survey design and gamification, big data and thinking like a respondent.

This is a unique opportunity to learn from and engage in lively discussion and debate with leaders in this evolving field.

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