The ARF will hold its 2012 ARF Industry Leader Forum, themed "Leading Insights Into the Future: Tools for Transformation," on October 30 at the Time-Life Building in New York. For more information visit www.thearf.org/assets/ilf-2012.
From the ARF:
Consumer insight generation has never been more challenging than now. Consumers are interacting in new ways and social media is enabling consumers to communicate with more people in less time than ever before. And yet they seem to be less willing to engage in research. How does the insights industry need to transform in response to these changes? At the ARF’s Industry Leader Forum you will learn about new tools that will help marketers extract the deep insights they need to achieve competitive advantage.
Leading researchers from Procter & Gamble, Frito-Lay, General Mills, Nielsen, The NPD Group, and others will share their challenges and solutions. Then, in a fast-paced moderated session, experts in big data, listening, mobile research, biometrics, single source data, controlled experimentation, and re-invented online survey approaches will discuss the value of these evolving research methods. In the afternoon we will break into working groups to discuss how to leverage these tools to drive insights decisions. Based on these results, collectively we will prioritize and define testing approaches and opportunities.
Be bold! Be ready to exchange ideas about what needs to change so that we can help marketers grow their businesses. Expect to walk away excited about the future of insights generation. Expect to meet new partners who can help you on this journey. Come arm yourself with the tools you’ll need to drive change in your organization.