IIR will hold a conference, themed "Shopper Insights in Action," on July 15-17 at the Swissotel Chicago. For more information visit www.shopperinsightsevent.com.
According to IIR:
Every July in Chicago the industry meets to champion the value of activating intelligence for basket growth – and every year the industry works to create common language and share best practices at the Shopper Insights in Action Conference. The industry's most trusted shopper agenda is designed for the entire shopper team, with collaborative sessions and practical lessons. Shopper Insights in Action draws more than 700 shopper marketers, research and insight executives, category leaders and merchandisers.