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BURKE DESIGNING EFFECTIVE QUESTIONNAIRES: A STEP BY STEP WORKSHOP

When
April 1-3, 2014
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Where
San Francisco
Organization
Description

Burke Institute will hold a workshop focused on designing effective questionnaires on April 1-3 in San Francisco. For more information visit www.burkeinstitute.com.

According to Burke:

In this three-day hands-on workshop designed for individuals who must write or evaluate questionnaires, you will learn:

  • How to avoid the common pitfalls in writing questionnaires.

  • How to plan and flowchart a questionnaire to guide the overall logic.

  • How to phrase questions; when to use open-ended and closed-ended questions and how to choose the most appropriate rating, ranking, multiple choice, check-list or other approaches.

  • How to design questionnaires for specialized studies dealing with concept tests, segmentation, positioning and image assessment, tracking research, customer satisfaction studies, conjoint analysis, perceptual mapping and other applications.

  • How to phrase difficult questions dealing with memory, knowledge and sensitive subjects and how to measure the importance of product attributes.

  • How to administer questionnaires to substantially improve response rates - what works and what doesn't.

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