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BURKE WRITING AND PRESENTING ACTIONABLE MARKET RESEARCH REPORTS SEMINAR

When
February 6-8, 2013
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Where
New York
Organization
Description

Burke Institute will hold a seminar focused on writing and presenting actionable market research presentations on February 6-8 in New York. For more information visit www.burkeinstitute.com.

According to Burke:

In this three-day seminar, you will learn how to write and present marketing research reports that are responsive to management needs. Specifically, you will learn:

  • What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers.

  • How to analyze your audience and to organize your report to meet the varying needs of senior management, middle management and the technical staff.

  • How to link research data to management decisions and information needs, and how to write an interpretive rather than a descriptive report.

  • How to select words, sentences, paragraphs, language, format and graphics to convey the message quickly to decision makers.

  • How to avoid/correct numerous specific flaws commonly found in marketing research reports.

  • How to present your research findings succinctly to decision makers so they will listen and act upon your recommendations.

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