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BURKE FOCUS GROUP MODERATOR TRAINING

When
November 18-21, 2014
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Where
Cincinnati
Organization
Description

Burke Institute will hold a training session for focus group moderating on November 18-21 in Cincinnati. For more information visit www.burkeinstitute.com.

According to Burke:

This limited enrollment, intensive four-day workshop is designed to train you to become a focus group moderator. Specifically, you will learn:

  • How to communicate with your 'clients' to understand their needs and then to design a focus group study from start to finish to meet those needs.

  • How to moderate focus groups. This is accomplished by participating in a series of hands-on skill building workshops using real respondents followed by a one-on-one feedback sessions. A videotape of yourself moderating an actual group will be used to provide constructive feedback.

  • How to ask questions that will elicit the best quality response using a number of hands-on skill building workshops.

  • How to interact with research users to enhance the effectiveness of your efforts and to prevent misuse of the results.

  • How to handle the mechanics associated with obtaining facilities, recruiting respondents and working with difficult participants.

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