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BURKE MARKET SEGMENTATION AND POSITIONING RESEARCH SEMINAR

When
September 17-19, 2012
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Where
Chicago
Organization
Description

Burke Institute will hold a seminar focused on market segmentation and positioning research on September 17-19 in Chicago. For more information visit www.burkeinstitute.com.

According to Burke:

In this three-day seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn:

  • Why it is critically important to segment your markets, select the most profitable targets and position your product/service appropriately in the chosen markets.

  • How to design marketing research studies from start to finish to segment markets and which commercial data sources are available to help you segment your markets.

  • How to select the best analytical tools for segmenting markets.

  • How to implement results from segmentation studies.

  • How to develop a successful step by step approach to positioning research in your organization.

  • How to analyze and interpret positioning data in a competitive setting and how to create and analyze perceptual maps using multivariate analysis techniques.

  • How to effectively communicate results from positioning research to decision makers.

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