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BURKE TOOLS AND TECHNIQUES OF DATA ANALYSIS SEMINAR

When

April 9-12, 2012

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Where

Chicago

Organization

Burke Institute
http://www.burkeinstitute.com

Description

Burke Institute will hold a seminar focused on tools and techniques of data analysis on April 9-12 in Chicago. For more information visit www.burkeinstitute.com.

According to Burke:

This intensive four-day seminar uses a step by step procedure composed of several decision flow charts to help you select and implement the correct statistical techniques for your problems. Specifically, you will learn:

• How to develop an analysis plan for a study by linking management decisions and information needs to the available data.

• How to choose the best univariate, bivariate or multivariate statistical techniques to analyze data from virtually any marketing research study.

• How to summarize marketing research data and translate it into decision making information.

• What statistical significance tests do, how to choose the right one, how to interpret typical computer output and how to relate the results to the marketing questions.

• How to compute sample size.

• How to select the best procedure for determining associations among marketing variables and how to interpret and use correlation coefficients.

• What multivariate techniques do and when to use such techniques as Regression, Discriminant, Factor & Cluster analysis, M.D.S. and Conjoint analysis.