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CONSUMER INSIGHTS IN NEW PRODUCT DESIGN AND DELIVERY

When
February 26-27, 2014
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Where
Miami
Organization
Description

Marcus Evans will host a conference, themed "Consumer Insights in New Product Design and Delivery," on February 26-27 in Miami. For more information visit www.marcusevans-conferences-northamerican.com/events.asp.

According to Marcus Evans:

Attending will enable you to:

  • Realize the necessity of a structured insights/market research process that efficiently communicates meaningful recommendations across the enterprise.
  • Develop a skill set for identifying trends that will grow opinion and intuition into a testable methodology and thought leadership.
  • Analyze groundbreaking methods of consumer understanding research to uncover the unarticulated drivers of evolving market segments.
  • Cultivate a consumer-centric organizational culture that incorporates the voice of the customer across the product development pipeline.
  • Exploit the deployment of cutting-edge ethnographic and design thinking initiatives to stimulate the innovation pipeline.
  • Formulate strategies to anticipate the needs of evolving customer segments.
  • Structure a method for discerning meaningful takeaways from a growing pool of available trend data.
  • Recognize the importance of defining organizational needs that enable the enterprise to determine appropriate vendors and partners that will provide key insights. 
  • Engage new customer groups at the front end of design and delivery processes.
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