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February 25 at 9 a.m. CST, 2014
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NewMR will hold a virtual event, themed "Explode-a-Myth," on February 25 at 9 a.m. CST. Presenters will each have five minutes and one slide to put forward an MR myth to bust, a bubble to burst or a hyperbole to deflate. The audience will then have 10 minutes for Q&A and rebuttal. For more information and to regist visit

According to the event Web site:

Key speakers will include:

  • Tom Ewing, BrainJuicer, “Millennials are interesting”
  • Annie Pettit, Peanut Labs, “Behavioural economics finally explains human behaviour.”
  • Dan Hill, Sensory Logic, “Implicit Association is Robustly Intuitive.”
  • Lesley Dusart, Vision Critical, “Research participants are only motivated by incentives?”
  • Maya Middlemiss, Saros Research Ltd, “Respondents are reluctant to take part in research”
  • Melanie Courtright and Roddy Knowles, Research Now, “Research participants are only motivated by incentives?”
  • Rick Wilson, MFour Mobile Research, “Mobile Research Surveys Can’t Exceed 5 Minutes”
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