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WEBINAR: MEASURE IN-APP AD EFFECTIVENESS

When
June 17 at 1:00 CDT, 2014
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Research Now will hold a Webinar, themed 'Measure In-App Ad Effectiveness,' on June 17 at noon CDT. For more information or to register, visit http://rnpages.researchnow.com/June2014Webinar

As brands begin shifting their budgets toward in-app advertising to match the mobile screen’s growing prevalence in consumers’ daily lives, industry reporting metrics are shifting, too. With an estimated 7 billion mobile subscribers globally, by 2016 advertisements on mobile devices are projected to make up $24.5 billion in the industry.*

Join us to learn more about the industry-leading, panel-based approach for measuring in-app ad effectiveness, developed in partnership with Flurry During this webinar, we will:

  • Outline a panel-based approach for measuring in-app ad effectiveness
  • Demonstrate a new method for assigning test and control groups based on app behaviors
  • Share insights and actionable recommendations for audience targeting

*The International Telecommunication Union, Gartner

 

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