New Calendar Search

BURKE NEXT GENERATION QUALITATIVE TOOLS SEMINAR

When

June 19-20, 2012

Add to my calendar

Where

Los Angeles

Organization

Burke Institute
http://www.burkeinstitute.com

Description

Burke Institute will hold a seminar focused on next generation qualitative tools, including social media, online communities and virtual research platforms, on June 19-20 in Los Angeles. For more information visit www.burkeinstitute.com.

According to Burke:

In this two-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:

• How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
• How to discern and apply the various virtual research platforms such as 20/20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
• What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
• What role you can or should play in each phase of the research process using next generation tools.
• How to analyze and report results when using next generation tools.