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BURKE NEXT GENERATION QUALITATIVE TOOLS SEMINAR

When
March 13-14, 2013
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Where
Chicago
Organization
Description

Burke Institute will hold a seminar focused on next generation qualitative tools, including social media, online communities and virtual research platforms, on March 13-14 in Chicago. For more information visit www.burkeinstitute.com.

According to Burke:

In this two-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:

  • How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
  • How to discern and apply the various virtual research platforms such as 20/20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
  • What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
  • What role you can or should play in each phase of the research process using next generation tools.
  • How to analyze and report results when using next generation tools.

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