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April 17 at 1 p.m. EDT, 2013
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SSI will host a complimentary one-hour Webinar, themed "Fielding a Mobile-Friendly Survey," on April 17 at 1 p.m. EDT. Miles Write, senior software developer at SSI, will present. Anna Carbonara will host. For more information visit

According to SSI:

Consumers are ditching laptops and desktops for the convenience of mobile phones and tablets at a steady rate, while in many markets survey-taking is moving from face-to-face to mobile devices and leapfrogging the PC altogether. Hear new research from SSI into how mobile survey-takers differ from those using PCs and how incorporating mobile users can increase the diversity of your sample frame.

Mobile users are eager to share their opinions but they expect - and deserve - a user interface that is intuitive, cutting-edge and designed for their device. Learn how to design a questionnaire that meets their needs and how to maximize the quality of responses from your mobile respondents.

This Webinar will cover:

  • How to select the right mode for your research objectives
  • The benefits of incorporating mobile users in your sample
  • Designing a survey that works for the mobile survey-taker
  • How to play to mobile's strengths

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