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April 8-10, 2013
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The W Atlanta - Buckhead
AMA - American Marketing Association

The American Marketing Association will hold its annual applied research methods conference on April 8-10 at the W Atlanta - Buckhead. For more informationa and to register visit

According to the AMA:

The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.

Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs.

Each tutorial will:

  • Provide a structured overview of the selected topic area
  • Identify and structure important methods and applications
  • Compare and contrast the given methods and applications for strengths and weaknesses
  • Use practical applications as en expository tool
  • Create your own learning experience and choose only the topics that are right for you! Choose from over 20 topics in:
    • Research methods and tools (quantitative focus, customer loyalty, online research)  
    • Business understanding
    • Leadership skills for market researchers

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