The American Marketing Association will hold its annual Advanced Research Techniques (ART) forum on June 26-29 at the Westin Copley Place in Boston. For more information visit https://www.ama.org/events-training/Conferences/Pages/Advanced-Research-Techniques-(ART)-Forum.aspx.
According to AMA:
This is the 27th year of the AMA's Advanced Research Techniques (ART) Forum, where academics and practitioners discuss the latest developments in marketing research and analytics and learn about cutting-edge tools. Attendees develop a powerful network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing.
ART Forum also places an emphasis on education by offering an extended set of tutorials, which provide an introduction to areas that might be unfamiliar to some attendees. You can download the full program guide: https://www.ama.org/events-training/Conferences/Documents/2016%20ART%20Forum_Brochure-Final-2.pdf
The program this year includes:
- Sessions on a wide range of topics: social network analysis and targeting, modeling customer and market dynamics, market structure and visualization, market segmentation, conjoint and choice modeling, marketing metrics, new advances in correcting for noise and biases in survey research and leveraging large and unstructured data for actionable insights.
- Wednesday morning includes a presentation by the Paul E. Green award winning paper that best exemplifies high quality practical research published in the last year in the Journal of Marketing Research.
- Opportunities for expanding your knowledge and growing your toolkit, while advancing the field of marketing!