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CLEVELAND AMA MARKET RESEARCH CONFERENCE

When
April 25, 2013
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Where
The Doubletree Hotel Cleveland South
Organization
Mary Hurley
AMA - American Marketing Association
216-371-4410
mbsh@aol.com http://cleveamamarketresearch.eventbrite.com
Description

The American Marketing Association's Cleveland chapter will hold its annual market research conference on April 25 at the Doubletree Hotel Cleveland South. To register visit http://cleveamamarketresearch.eventbrite.com.

Schedule of events:

  • Registration/Continental Breakfast: 8:00-8:45 a.m.
  • Conference: 8:45 a.m.-4:30 p.m.
  • Lunch: noon to 1:15 p.m.
  • Networking happy hour: 4:30-5:30 p.m.

Cost:

 

 

AMA Members

Non-Members

 

Regular Registration

$295

$345

Early Bird (Ends 4/12/13)

$225

$275

Students

$75

$75

 

Cancellation policy: 100 percent of fee less $50 until Friday, April 19, 2013, at 5:00 p.m.  No refunds after that date.

Registration is open until April 24, 2013, at 5:00 p.m.

 

Speakers will include:

  • Colleen Harris, Online Qualitative Lead, MarketVision, and Kim White, Director of Market Research, Sherwin Williams, “Socializing Insights Through Storytelling”
  • Paul Sackman, SVP, General Manager and Elena Morales, SVP, General Manager, LRW, “The Path to Change … Understanding How to Change Implicit vs. Explicit Brand Perceptions”
  • Imre Varga, Research Director, Schmidt Consulting, and Gala Amoroso, Senior Manager Customer Insights and Analytics, Giant Eagle, “Building and Managing a Customer Panel: The My Giant Eagle Voice Experience
  • Benjamin Smithee, CEO, Spych Market Analytics, “The Mobile World of Research”
  • Lori Schade, Manager, Consumer Insights, American Greetings, "Enhancing Card Development Through Consumer Feedback. What POS Can't Tell You"
  • Brian Reuter, Managing Director, ORC, “Growing Your Business Through Adjacencies – Lower Risk and Increase Success by Pursuing Adjacent Markets”

Attire: Business casual

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