The American Marketing Association's Cleveland chapter will hold its annual market research conference on April 25 at the Doubletree Hotel Cleveland South. To register visit http://cleveamamarketresearch.eventbrite.com.
Cancellation policy: 100 percent of fee less $50 until Friday, April 19, 2013, at 5:00 p.m. No refunds after that date.
Registration is open until April 24, 2013, at 5:00 p.m.
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Colleen Harris, Online Qualitative Lead, MarketVision, and Kim White, Director of Market Research, Sherwin Williams, “Socializing Insights Through Storytelling”
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Paul Sackman, SVP, General Manager and Elena Morales, SVP, General Manager, LRW, “The Path to Change … Understanding How to Change Implicit vs. Explicit Brand Perceptions”
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Imre Varga, Research Director, Schmidt Consulting, and Gala Amoroso, Senior Manager Customer Insights and Analytics, Giant Eagle, “Building and Managing a Customer Panel: The My Giant Eagle Voice Experience
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Benjamin Smithee, CEO, Spych Market Analytics, “The Mobile World of Research”
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Lori Schade, Manager, Consumer Insights, American Greetings, "Enhancing Card Development Through Consumer Feedback. What POS Can't Tell You"
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Brian Reuter, Managing Director, ORC, “Growing Your Business Through Adjacencies – Lower Risk and Increase Success by Pursuing Adjacent Markets”
