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WEBINAR: PRE-SEGMENTING MARKET RESEARCHERS – WHERE DO YOU FIT?

When
May 9 at 11 a.m. CDT, 2013
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Organization
Description

Quester will host a complimentary one-hour Webinar, themed "Are You a Normal Market Researcher? Pre-Segmenting Market Researchers – Where Do You Fit?", on May 9 at 11 a.m. CDT. Tim Hoskins and Nichole Clinkinbeard will present. For more information visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=665610390.

In partnership with Quirk’s, Quester conducted a fun pre-segmentation study with market researchers. Market researchers were invited to take an interview with Quester’s software-based interviewer and nearly 300 of them have shared their story with us! Now the results and methodology are ready to be unveiled.

Register now and learn:

  • what a "normal" market researcher is 
  • the qualitative technology and analytics Quester utilized for the study
  • how to design a survey that works for the mobile survey-taker

Can't attend? Register anyway, and after the live event you will be sent a link to the recording.

About the presenters:

Tim Hoskins is the vice president, client relations, at Quester. With a background in launching custom technology solutions, Tim was hired by Quester in 2010 to refine and develop the company’s marketing and growth strategy. Over the past two years, Tim has built an account team that has doubled Quester’s client base. Given his experience working closely with this expanding group of clients, Tim has played an integral role in identifying and developing new products, designs and software solutions to meet research needs across industries.

Nichole Clinkinbeard is the director of strategic insights and has been with Quester for 12 years. With a background in psychology and sociology, Nichole has a passion for understanding the way people think and how their thought process impacts their behavior. Applying Quester’s psychiatric and linguistic techniques, she strives to understand the impact, of even the slightest, language nuances can have on decision making and uncover the richness and vibrancy within the consumer mind. Nichole handles strategic research initiatives for Quester and develops new research designs using innovative approaches to ensure we bring the voice of the consumer to life and Quester meets the unique objectives of every client.

Moderator and host:
Joe Rydholm, Quirk's Editor

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