Forrester Research and QuestBack will host a complimentary one-hour Webinar on September 25 at noon CDT. Richard Evensen, senior analyst, Forrester Research, and Ivar Kroghrud, CEO, QuestBack, will present. For more information visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=669900376.
Executives are increasingly mandating that their companies become more customer-centric, which typically includes creating or improving vehicles for hearing the voice of the customer and translating the feedback into effective products, services and engagement strategies. Easier said than done! During this Webinar, Forrester Research will identify some effective ways to take initial steps in this journey, as well as present some best-practice examples for attendees who are looking to optimize their customer experience insights programs.
Join us to learn:
- What does the business get out of improving customer experience?
- What are the key types of insights which allow you to hear the VOC?
- How can you best capture them?
- How should you analyze and understand them?
- Who needs what type of insights?
- How can you best present insights?
- How can you ensure insights are acted upon?
About the presenters:
Richard Evensen, senior analyst, Forrester Research Inc.
Richard serves market insights professionals. He has extensive experience in designing and delivering B2B research and provides guidance on research approaches and tools, as well as B2B strategies and trends. Richard works across all market research topic areas, with particular expertise in competitive intelligence, customer satisfaction, new services development, pricing, new/emerging market assessments and market research best practices. Richard brings more than 15 years of experience in international marketing research, media analysis and business consulting.
Ivar Kroghrud, CEO, QuestBack
Ivar has been with QuestBack since the company was founded in 2000 and is responsible for the overall running of the company. Before joining QuestBack, Ivar worked as a management consultant, focusing on strategy and e-business. Ivar holds a bachelor’s degree from the Royal Norwegian Naval Academy and a master’s degree from the Norwegian School of Management (BI).
Joe Rydholm, editor, Quirk's Marketing Research Review