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The American Marketing Association will hold a conference, themed 'Analytics with Purpose: Insights, Inspiration and Action,' on March 1-3 at the US Grant in San Diego.For more information visit www.ama.org/analyticswithpurpose.
According to the AMA:
Learn how to use data and insights to drive action at THE analytics event of 2015!
Uncovering the human element in data and turning it into behavior-driven action is a must-know for any analyst or marketer that wants to lead and succeed today. The 2015 Analytics with Purpose conference connects you to industry experts, from P&G, AOL, Google and more to learn new ways of compiling, assessing and acting on data. You’ll discover tools and techniques for uncovering the type of behavioral insights that lead to real business advantage.
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