Steve Henke of Harpeth Marketing will hold a complimentary one-hour Webinar, titled "Building Awareness: The First Step to Revenue Growth for MR Firms," on December 4 at 10 a.m. CST. For more information visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=662468567.
Do potential customers know what services and products you offer? One of the most difficult and overlooked pieces to growing your business and generating leads is building awareness of your products and services.
In this fast-paced session, you'll learn why building awareness among your target audience should be the No. 1 initiative for your firm's marketing as you move into 2013 and how awareness forms the foundation for everything else that you do. You'll explore the various methods for building awareness, along with tips and tricks for getting the most out of each. Finally, you'll discover the four golden rules of awareness-building that must be in place to maximize your marketing efforts.
Topics covered include:
- The importance/benefits of awareness (including lead gen)
- Awareness vs. social media
- 8 methods for creating awareness
- The golden rules of awareness-building
Time will be left to answer your questions.
Presenter: Steve Henke, president and founder, Harpeth Marketing
One of the highest-rated Quirk’s Webinar presenters, Steve draws on a 30-year career in marketing, sales and corporate management. He started as a technical sales representative for the DuPont Company, his first position after graduating from college in 1980. He then moved into progressively more responsible positions in marketing, marketing and sales management and various executive positions. He started Harpeth Marketing after six years as president of 20|20 Research. While there, he helped to triple the company’s revenues and position them as a worldwide leader in online research technology. Harpeth Marketing works exclusively with firms in the market research industry to put in place marketing and sales systems that improve outcomes and increase revenues.
Moderator: Joe Rydholm, Editor, Quirk’s Marketing Research Review