The International Quality and Productivity Center will hold its annual customer analytics and intelligence conference, themed "Getting Beyond 'Big Data:' Customer Intelligence from Satisfaction to Sales," on July 22-24 in San Diego. For more information visit www.customeranalyticsevent.com.
According to IQPC:
Getting Beyond “Big Data:” Customer Intelligence from Satisfaction to Sales
Customer insights result in knowing your customer needs and are the single most important factor in building innovation, creating compelling marketing communication and driving purchasing behavior. Today, consumers are in charge and to get them to act, requires a holistic view of understanding what makes them tick.
Join us for the second Customer Analytics & Intelligence Conference as researcher, marketers and customer experience professionals explore all the latest research methodologies and ways to action insights to drive your business forward. Topics will include big data, understanding consumer choice, mobile insights, neuroscience, consumer psychology, social media listening and customer centricity.