GutCheck will host a complimentary one-hour Webinar, themed "A Graduate Level Review of Agile Market Research," on September 25 at noon CDT. For more information and to register visit https://www3.gotomeeting.com/register/870866374.
According to GutCheck:
Nine out of 10 market-facing decisions lack the backing of customer data (HBR, Aug 2012). A key culprit is the time and cost of traditional market research where a typical project takes two to three months and costs five to six figures.
One rapidly growing solution to this problem is the Agile Research methodology. Leveraging on-demand communities, this approach allows researchers to become regular players in the decision-making process by providing real-time insights and 2-3x the sample of in-person methods.
This Webinar will feature an interactive, step-by-step review and application of Agile Research by Lisa O’Connor, one of GutCheck’s lead online research strategists and resident ninja. She will be joined by Matt Warta, CEO of GutCheck. We will reserve ample time for Q&A both during and after the review.