MarketTools will host a Webinar highlighting the launch of its MarketTools TOUCH product on May 13 at 11 a.m. CDT. Jay Pluhar and Alexander Kleijngeld will present. To register visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=660012524.
According to MarketTools:
Are you connecting with consumers in the most effective way possible?
Touchpoint mapping inspires future-proof marketing and connection strategies.
The consumer decision journey is no longer considered linear. It more resembles a pretzel or a ball of string. Every time a consumer connects with your brand, that connection informs the consumer’s predisposition towards considering, (re-)purchasing or advocating you. As these brand connections and touchpoints are no longer resulting in an orderly, standard progression from awareness to consideration, to purchase, it is time for understanding the new consumer journey, ensuring you are still allocating resources and budget where should be and inspiring a connection strategy that is future proof.
Touchpoint mapping, once the exclusive purview of in-person qualitative research is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy.
Register now and learn:
1) How to develop a holistic understanding of the consumer journey from start to finish.
2) Which touchpoints reach and influence the journey at every stage.
3) What sort of messages in terms of content and tone of voice are most effective.
Time will be left at the end for questions and answers.
Can't attend? Still register and after the live event you will be e-mailed a link to the recorded event.
Jay is responsible for the innovation and shopper business practice within MarketTools in North America. He is focused on providing guidance on new research solutions and consulting support to clients across a wide variety of industry sectors. At MarketTools, Jay’s roles have spanned account development, client service and operations over the past 10 years. Prior to joining MarketTools, Jay was at General Mills where he worked in consumer insights on a variety of new and established products.
Alexander is responsible for the innovation and shopper business practice within MetrixLab. He is responsible for the development of new solutions and works with clients to make sure that the MetrixLab portfolio of innovative online solutions meet their specific needs. Alexander has held a variety of marketing and research roles in the wider research industry, domestically and internationally, both on client and agency side.
Host and Moderator:
Emily Goon, Quirk's Content Editor