Radius Global Market Research will host a complimentary Webinar, themed "How Different Are They? Boomer vs. Millennial Spending Behaviors," on October 10 at noon CDT. Radius GMR's Jamie Myers, director, client services, and Lesley Brooks, senior vice president, will present. To register visit https://quirks.webex.com/quirks/onstage/g.php?t=a&d=665245603.
Much has been made of the nuances between Millennials and Boomers and marketers everywhere are looking closely at how to appropriately attract each target. For the most part, any comparisons of these groups have focused on attitudes and views on life. What seems to be lacking is a deeper assessment of how these groups compare in their buying behaviors, requirements and priorities.
In this Webinar, Lesley Brooks and Jamie Myers from Radius GMR will explore how Millennials and Boomers compare when it comes to spending on goods and services. In the course of this presentation you’ll learn about:
- where these groups are allocating their dollars when it comes to engaging with various products and services;
- what their outlook is for the future and what this means to their spending behaviors;
- how they prioritize purchase requirements across product categories;
- what influences their purchase decisions;
- where they obtain information to inform their purchases; and
- how their involvement with new media and technology may impact your strategy.
Time will be left to answer your questions.
Jamie Myers, director, client services
Jamie is director of client services for Radius. He has been with the organization since 1999. He has run a business practice out of New England and the NY Capital Region over that time. He became director of client services in 2010 and is focused on ensuring that Radius continues to offer the highest level of thinking and engagement to our clients across industries.
He has a diverse background in primary quantitative market research. His experience includes tactical and strategic work in industries spanning financial services, non-profit, telecommunications, media, packaged goods, pharmaceutical and high-technology durables. He has also worked closely with advertising agencies and media companies on a range of communications-related issues.
Much of Jamie’s research focus has been directed at helping clients to develop structures of their markets; gauging brand and pricing elasticity; evaluating and leveraging equity; assessing customer satisfaction and advertising effectiveness; and optimizing product development and positioning.
Lesley Brooks, senior vice president
Ms. Brooks has nearly 20 years of market research experience and has been involved in a variety of facets of the business. Ms. Brooks joined Radius GMR in 1998 as a group research manager. Since then she has gained expertise in a range of research techniques including conjoint and discrete choice, virtual shopping, segmentation, brand equity, claims testing and concept testing. Her industry involvement includes packaged goods, food and beverage, pharmaceuticals and media. Ms. Brooks manages a group of nine research analysts.
Prior to joining Radius Ms. Brooks spent four years at Millward Brown, focusing on copy testing and brand tracking.
Before starting her market research career, Ms. Brooks received a Master of International Business at Columbia University, specializing in Latin American studies.
Joe Rydholm, editor, Quirk's Marketing Research Media