The New England Chapter of the Marketing Research Association will hold an event, themed "The Road Ahead: Trends in Qualitative Research," on May 9 from 6-9:30 p.m. EDT at Bentley University's Center for Marketing Technology in Waltham, Mass. For more information and to register visit http://nemramayevent.eventbrite.com.
According to NEMRA:
In 2013, qualitative research is much more than conventional focus groups and IDIs. Discover current methods, analytic approaches and planning considerations with our three fantastic speakers:
Dr. Sharon Livingston, The Livingston Group. Session title: Archetypes in Branding
John Krubski, author, former Yankelovich executive. Session title: Adding Deep New Dimension to Qualitative Research
Brent Snider, BrainJuicer. Session title: Using DigiViduals™ & Behavioral Economics to draw juicy qualitative insights
Please join 30+ market researchersfor an evening of learning, inspiration and networking. PRC credit details will be provided at the event.
Dinner included in the $35 ticket price.