Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This





CX FORUM

When
October 8, 2013
Add to my calendar
Where
No. 11 Cavendish Square in London
Organization
Description

Ovum Events will host its annual CX Forum on October 8 at No. 11 Cavendish Square in London. This event is free to attend. To register visit http://cemforum.ovumevents.com.

According to Ovum:

Rising customer expectations and customer power brought about by social and mobile technologies have made it more challenging for organizations to remain relevant to their customers. This drives the need for a deeper and broader enterprise-wide perspective of the customer, not just the customer-facing parts of the organization.

This forum seeks to answer these questions:

  • “How can our organization adapt and remain relevant to our customers or citizens we wish to serve in the era of permanent and accelerating disruption?”
  • “How can we adapt as fast as the world is changing around us?”
  • “How can we offset commoditization and deliver a more profitable business?”
  • “How can we engage our citizens and make our services more relevant?”
  • “How can we turn customers into advocates?”

Ovum believes, the answer is through customer-driven transformation.

In this forum we will examine some of the critical capabilities organizations must embrace if they are to meet this challenge:

  • Creating a ‘customer culture’ and the challenge for CEOs and the leadership team
  • Marketing in the era of rapid evolution: new technology, roles and approaches
  • Creating and harvesting customer contextual insights
  • Creating continuous value through adaptive innovation management
  • Building the seamless omni-channel customer experience
  • Collaboration inside the enterprise and throughout the supply chain
  • Turning big data into real-time, actionable insight
  • Developing an enterprise architecture that allows for rapid customer-driven transformation

Comment on this event

comments powered by Disqus